Screenplay: Hari Prasad
Music: Devi Sri Prasad
Cinematography: Venkata Prasad
Art: A S Prakash
Editor: Kasturi Srinivas
Executive producer: Edida Raja
Produced by: Bunny Vas
Presented by: Allu Aravind
Banner: Geeta Arts
Story and directed by: Sukumar
watched Theater : Hollywood,Guntur.
Release date: May 6, 2011
Rating: 3 / 5
Naga Chaithanya and Tammana New Telugu Film 100% Love Movie Review:
Well Its seems to be Chaithanaya had big hopes on this film, Director Sukumar Doesnt disaapoint the Chaithnaya And His Fans . Although Its was an Average Film. But It will Work on the Screen.Story:
Balu Mahendra (Naga Chaitanya) is top ranking student. His maradalu (uncle’s daughter) Mahalakshmi (Tamannah), comes from village to stay with his family and study in Hyderabad so that she can get good marks in studies. Balu is sort of narcissist and doesn’t like if other students get top rank. With the help of Balu, Mahalakshmi studies well and surprisingly stands as college topper which irks him. Slowly they fall in love but fail to express it. When the time comes to express their feelings to each other, ego problems erupt. They part ways and soon engage to different persons. Rest of the movie is about how they realize their true feelings.
Naga Chaitanya who has done the role of an intense lover in YMC follows it up with a fun-filled character of Balu with a mental complex in 100% Love. He wore spectacles and a light beard and it suited the character very well. It is tailor-made character for him. His diction and accent is also changed in this film and it sounds little like that of Allu Arjun.
KR Vijaya and Vijay Kumar did the role of grandparents. There are around 10 kids who entertain you will their mischief and innocence in the first half. Satyam Rajesh did a cameo and it is really good. MS Narayana did his second most preferred character (after drunkard) – college principal. Anand and Tara Alisha are good as beaus of lead pair. Naresh and Dharmavarapu Subramanyam are okay.Technical And Other Departments:
Although the film is entirely shot on interiors, cinematography by Prasad is not at all good. Especially the slow-motion scenes that are made at 500 Frames Per Second look patchy. Devi Sri Prasad’s songs are good to ear and foot tapping but they are not good on screen. Yet, songs of ‘Infatuation’ and ‘Diyyallo Diyyallo’ stand out. As a writer of the movie, Sukumar succeeds in parts. As a director, he proves again that he has great visual flair but he’s slowly losing grip on taut narrative skills.
The film comes across with a rather stylish look and the essence of love and relationship is dealt in a neat way. While the first half passes off breezily with good dose of humour, drama and romance the second half slows down in momentum due to melodrama and stale sentiments. Overall, the film is rich in technical and production values while content are good in parts. At the box office, this will appeal to the youth audience largely while the family audience will have mixed reactions. Overall, this could be an above average grosser.
100 % Love offers some lovely situations, some time pass entertainment in the first half. Second half runs on predictable manner but it also some ‘touchy moments’. The film has many blemishes and but on the whole, it has ingredients that appeal to youth audiences better.
Its a good Film To watch this weekend.